For any company doing business today, setting up an online identity in today’s digital world is essential. Whether it’s through a social media page, a company-branded email or a website, an online presence will help you attract new customers and strengthen relationships with your existing ones.
By engaging customers online, you can find new customers and grow your business. The advantages the internet offers are limitless and can help your business not only get off the ground, but thrive in a competitive marketplace.
Download this eguide to learn the critical steps to get your business online and find customers.
Here are three of those steps:
1. Register a Domain Name
A domain name is your brand, or business’s identity, online. It can be used for many things, including a website address, a company-branded email or connecting your web address to your social media page. Your domain name plays a critical role in your business’s success.
2. Set Up a Company-Branded Email
After you’ve registered a domain name for your business, use it to be your company-branded source of communications to your clientele. It’s easy to overlook the use of a personalized, branded email given the myriad of free email options available today. But for small companies in today’s competitive market, using your brand name is how one business can stand out from another.
3. Create Your Online Space
Get your business online as quickly as possible to reap the benefits of the internet. This can be done with a social media page or online directory that acts as a temporary website for your business. The good news is that you can get something up and running in about 30 minutes. Once that’s established, your ultimate goal should be creating a website, which provides the most control, credibility and flexibility in marketing your business.
Good luck creating your online presence! It could be the best investment you make for your business. In the end, you should aim for a website and social media presence that work together. Think of your website as the center of your online presence where your customers go to get the full picture of your business. All other marketing activities, including social media, advertising and email marketing, should drive customers to your website to engage, learn and hopefully buy.
