Own a small business or startup and want to maximize your online exposure on a small budget? We are a Tampa digital marketing agency that can provide you with some simple, effective, expert tips that can help you to achieve your internet marketing goals while working within your budget.
Achieving Maximum Online Exposure
According to a well-known and very successful Tampa digital marketing agency, there are at least 6 ways a small business or a startup can achieve maximum online exposure without spending a small fortune. Some of the most effective, affordable, online marketing strategies include:
- Identifying The Target Market And Focusing On It
- Effectively Leveraging Email Marketing
- Use Social Media Engagement Properly
- Connect To And Work With Internet Influencers
- Employ The Power Of Crowdsourcing
- Become Involved In Strategic Partnerships
Using these 6 simple online marketing strategies can help small business and startups to maximize the online exposure of their brand while using a minimum amount of money.
1. Identifying The Target Market And Focusing On It
The first step in creating a cost-effective online marketing strategy is to identify your target market and learn as much about them as possible. The more specific demographic information you can gather on the consumers most likely to purchase your products and services, the easier it will be to grab their attention online.
Narrowing Your Target Market Down
Get to know the social media networks they use, the websites they visit regularly and do they buy the products and services they want and need online or offline. Once you get to know your target market’s online habits, capturing their attention and maximizing your exposure becomes easier.
What Do They Need
Identifying the needs of your target market enables you to focus your online content on fulfilling those needs. Find out what products and services they regularly buy and the keywords they use while searching for those products and include those keywords in the content on your website. That will increase your brand’s online exposure.
2. Effectively Leveraging Email Marketing
There are more than 3.6 billion email accounts. Over 94% of people between 18 and 64 years of age who use the internet send or read email. More than 90% of consumers look at the email every day. Email is the preferred way for over 75% of consumers to receive commercial communications. About 7 out of every 10 consumers who shop online has done so because they received an email marketing message. So to create maximum exposure for their brand small businesses and startups should use some of their limited resources on email marketing.
Tips For Fully Leveraging Email Marketing
Make it easy to subscribe by creating a big, bold, signup box anywhere your brand actively connect with consumers.
Send new subscribers welcome emails telling them about the valuable, exciting information they can expect. This let’s them know you are a trusted source of valuable, unique, information and money saving opportunities and keeps your brand in the forefront of their minds.
Format your brand’s emails so they are easy for consumers to quickly scan through them and find the important information within a few seconds. This increases the odds the email will be read. However, you must make sure your emails are optimized for mobile devices.
3. Use Social Media Engagement Properly
Almost 58 million American use the popular social media networks on a daily basis. When they want information on new products and services, about 66% of them get it through social media. For any small business or startup with a limited budget, using social media as a marketing tool is a must.
To be most effective, social media marketing campaigns must be engaging and conducted on the social media platforms that can benefit your business the most. Focus on building a strong presence on the 3 or 4 social media platforms that enable your brand to best grab the attention of your target market.
The content your company shares on social media should be insightful, entertaining and of high quality. Create open lines of communication with consumers by commenting, sharing and inviting them to give feedback. To quickly create exposure for your brand and gain followers, consider hosting contests.
Adding video to your social media posts makes your communications and marketing campaigns more powerful. Video and other visuals can help increase your brand’s popularity and appeal. Using YouTube videos can increase the reach of your brand and help maximize its exposure.
4. Connect To And Work With Internet Influencers
Internet influencers in your market can help to maximize your brand’s online exposure. Reaching out to, connecting and developing a relationship with one or more of them can significantly enhance your brand’s online reach and impact. With their dynamic personalities and the reputations they have built, consumers turn to internet influencers for information and advice. They have a major impact on consumers’ buying decisions.
Influencers are usually very accessible and will be glad to speak with you. The first time you speak with the influencers, look for ways to provide them with something they will value. Offering them something they value at no cost to them can help your brand to create a meaningful connection to them. Immediately go the extra mile to do something memorable for them. They have the power and ability to maximize your brand’s exposure online.
5. Employ The Power Of Crowdsourcing
Crowdsourcing user opinions is a great way to attract a large following to your brand and encourage engagement. Instead of performing expensive extensive market research, crowdsourcing allows consumers in the marketplace to provide your brand with valuable feedback that can inform your decisions and make them more accurate.
Brevity, incentives and preparation are very important for brands trying to leverage the power of crowdsourcing. Keep your message about what you need consumers to do and what you need from them brief, clear and to-the-point. That makes your message easy to understand and provides more accurate and timely results from users.
Although it’s possible to crowdsource consumers for free, offering prizes or other incentives makes users excited to participate. Offering several prizes makes people feel the odds they will go home with something is better and makes them more likely to participate.
Being prepared to analyze the many different ideas about your product or service crowdsourcing will generate can help you make better use of the information that pours in. Some people find sifting through the responses to be crowdsourcing’s most difficult aspect. Using crowdsourcing software can help.
6. Become Involved In Strategic Partnerships
Creating strategic partnerships with other companies in your industry can open many doors and provide a variety of benefits. Aligning your brand with a well-known, established, brand working in the same industry helps to enhance your brand’s credibility and anchors it. Consumers often look at anchors when making buying decisions. Having your brand associated with a good partner makes consumers feel confident your products and services are of high quality because of your partner’s attributes.
A strategic partner can help with market research and social media marketing and take your brand to a wider audience by mentioning your company’s name. Plus, having a partner can help reduce your workload. The key is identifying a trustworthy partner and being clear on what’s expected from both brands.
Creative Online Marketing Strategies
These tips shared by a successful Scott Keever SEO New Orleans digital marketing agency show small businesses and startups with small marketing budgets can use affordable creative marketing solutions to increase their online exposure.
