Expanding Your Digital Marketing Strategy This Year

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Marketing is at the forefront of any company that wishes to pursue brand awareness. It will allow you to be easily found online, and as a result, it can exponentially grow people’s interest in your brand. However, this can only be accomplished by following a thorough and specific strategy plan.

Digital marketing involves the marketing of your products or services through the internet and utilising digital mediums as a whole. Up until this point, you may have already been pursuing digital campaigns, but how can you expand on what you have been currently doing? How can you ensure that you acquire the results that you want? Here are a few ways.

Conversion and return on investment

Any digital campaign that you run will require you to come up with an adequate budget before you post the ad. Once you have boosted the post and the ad is up and running, how can you guarantee that you will get the return on investment that you were hoping to see? After all, this is the goal behind all of your digital efforts.

First, you must ensure that you properly targeted your ad and that it has been adequately optimized. While it is running, you must keep an eye on how it is performing, and in doing this, you can also be better equipped to run the ads the next time.

Once an ad has finished running, the data and metrics that you accumulate from this campaign must act as a lesson for you. You need to understand whether or not your audience has engaged with your content the way that you hoped they would, and if they didn’t, you must evaluate why that is.

Expand on new social media platforms

How many of the existing social media platforms do you currently use? It’s incredibly important you utilise the ones you feel will prove to be most profitable for your business. While Instagram and Facebook are two of the popular options, perhaps you will even want to consider YouTube or Pinterest in order to reach the people that spend more time on these.

Of course, this also doesn’t mean that you should disregard your current accounts, far from it. It’s important for you to still get into the habit of posting consistent and high-quality content on the places where you have already established a larger following.

Utilise SEO

No digital marketing strategy is complete without the proper SEO strategy to back it up.

It is thanks to SEO that your company, as a whole, is found easily online, and it increases your reputation and trustworthiness. The quality of what you post won’t even matter if you don’t use the proper keywords and strategies that will boost your brand awareness. While this can be a costly process, it can be even more expensive not to undertake SEO activities for your site. Overhauling your website is generally best left to the professionals, but there are a few simple tweaks outlined here that can get you on the road to better rankings – before getting the experts involved.

Determine whether your current content is resonating

Is your current content resonating with your audience? If it isn’t, and you are running paid ads, it’s important for you to take a step back and change courses ever so slightly. Why not try something new and different, unlike what you have been creating thus far?

Creating new and exciting content

In order to properly create new content, you need to learn how to differentiate yourself from your competitors. You can always look at what they have been doing that has garnered them success, but you shouldn’t follow in their exact footsteps.

Then, there’s the matter of learning how to take perfect photos for the Instagram social media account, of course, or learning what type of copy will be most successful for your digital marketing efforts. Of course, high-quality images must be prioritised on all of your social media accounts.

Customer service

Customer service is incredibly important in the digital world. Everything that you have been doing thus far has been for the higher purpose of catering to your audience needs, and you furthermore have to prove that you value their input and that you will answer any questions that they have in a timely manner. This will always benefit you, and not even merely in regards to your marketing efforts.

Digital marketing is effective in spreading the word about who you are and what you do. However, if you don’t take the time to learn more about your audience, and if you don’t learn how to properly tweak your content, you will not be as successful as you could be with your strategy. You can start by considering the various tips mentioned thus far.

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Annie Button is a Portsmouth based writer and recent graduate. Annie enjoys sharing her experiences and knowledge through her blog posts and has written for various online and print publications.