Episode 21: The Innovation of Apple

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In this week’s podcast, best-selling author Carmine Gallo who wrote THE PRESENTATION SECRETS OF STEVE JOBS and who’s new book, THE APPLE EXPERIENCE, provides pointers for small business owners who want to learn the Apple way of cultivating customers and fostering their own incredibly loyal fanbase using methods employed by the world’s most successful company.

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Aaron is a property obsessed entrepreneur from Melbourne, Australia, who has a passion for property development and co-work spaces. He has been running Ace Capital (a mortgage lending firm) from Co work spaces for the past 2 years, and believes all self-employed professionals should do the same.