For a moment, think of your website as a home, or a valuable piece of land. Property values in the general area would be diminished if you didn’t care for your land, and you’d have trouble selling the place. How you present yourself online is similar; your website needs to be fast, tidy, easy to understand, and have something on offer that entices people to stay there. Design is one component, and great copy is the other.
Types of Content
Depending on your industry, your website will feature a few different kinds of written content intended to appeal to your identified audience. There will be the general copy on your website, a blog, articles, and descriptions of products or services.
And here’s the bottom line – not one sentence of it should be unintentional. The copy on your landing page, as well as any blogs, articles, or descriptions, should be optimized so search engines can include it in their rankings. More than that, you should perform research in order to target an audience and its associated keywords, so you can appear higher in these rankings.
Search engine results performance is just the beginning, however. You want people to repeatedly visit your page, to rely on your brand, and in order to do so, you have to be an authority of some sort. Here is where blogs and articles come in handy.
Blogs are pretty versatile and can be used for several purposes. The voice of a blog tends to be more informal, with personal flair, and can be used to promote, instruct, or share. It’s especially helpful if you’d like to spark a conversation with your audience.
Articles, on the other hand, are there solely to provide information. Any good article should contain links to studies or research which confirm what the article is stating. The point of updating your website with articles is to present information devoid of opinion – it positions you as an authority on the subject who is sharing facts.
How to Get Great Content
People who turn out great content regularly are masters of planning and time management. They understand the importance of keeping their websites fresh and informative.
Excellent planning usually involves delegating tasks to other people. Those without a staff to attend to their websites will often employ content writing services to ensure that there are no lapses in updating.
Even writers use these services to get more relevant content to their audiences before boredom sets in. Professional content writers are often very adept at many SEO techniques, and can write in a variety of styles to match different industries.
All in all, it’s a very common practice that’s immensely rewarding for those serious about boosting their online presence. Furthermore, those with a product to sell quickly learn the value of product descriptions that can compel consumers to purchase in fifty words or less.
So, what is your website saying? Does it provide only the best in ideas and information to your audience? Or is it another unkempt patch of real estate on the internet? Start cleaning up your site today with targeted copy that captures attention.