These days, every business either small or big has a website. If your business doesn’t have one, you could be missing a lot of opportunities. The problem is, most business owners have no idea how to get it started. All they know is that a website needs to be attractive and reliable to deliver their products and services to their customer it is true but it will bring you to the pitfall. Mistakes are bound to happen and it’s either we learn from it or stuck in that same mistake over and over again. This applies when it comes to creating a website but if you take the time to learn how to operate a site, you can avoid obstacles going on your way.
So what are the common mistakes and how you can fix it?
No Plan
Building a website is just like opening a store or any other kind of business. You need to establish a plan answering important questions like what to do after you bought a domain, who will be your service provider, who is your target market, how are you going to promote your website and the like. Developing a website also needs to do intensive research because if you don’t, you will be creating a website with no quality content and structure, which is key in establishing dominance amongst your competitors. The more you make it easier for your customers to navigate your site, they can easily recognize and build a strong bond with your brand.
Call To Action
Once a customer paid a visit to your website, the next thing you should do that most businesses fail to provide is adding a call to action button. It is typically a pop-up box that lets customers sign up to receive any upcoming updates about your product or to persuade them to buy something.
Make sure to always update your name, address, and phone number so the customer can reach you anytime they have a question. Display it in a manner where your visitor sees it.
Need for Speed
Having a slow website can bring a negative impact on your business. Consumer values their time and as an entrepreneur, you want the best for your customer. Making your website load quickly and easily give your customer access to the information they need is a plus point for you. Remember that a page that loads slowly is a small mistake that can turn into a major hindrance to your business so choose the best server that fits your need.
Blog Focused
There are a lot of blogging services available online. It is an incredible resource to use, but putting a blog section to your website with quality content can entice visitors and contributes to overall business success. Your blog should have a real-time update that is relevant and well written. The blog on your site is giving you a chance to differentiate your business from your competitors and gives you the freedom to personalize it based on your taste.
Balance Between Design and Message
Of course, your website should be visually appealing, you don’t want your audience to leave your site because of boredom. But besides having a good site, it needs to convey the message you are trying to pitch in; marketing strategy. The website may look good on the eyes, but as people continue to explore your content it fades away. Because you do not want your website to distract visitors from the real reason that you created your website.
While there could be plenty of issues when creating your website, these mistakes that you have to anticipate should be taken into consideration before you put your website online.
