If you're already wearing multiple hats, taking on yet another role — content marketing manager — might seem impossible, but it's not.
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Today, customers are talking about your company in a number of places and unfortunately it’s not always good. If you're not sure where to start, take a look at these five tips.
Considering blogging? Here's a regimented workout that will help jumpstart a new or stalled business blog
Want to know how to become recognized as an expert in your field? Consider writing a book about what you do to gain instant credibility
Every company, no matter how large or small, needs to worry about brand awareness, and content is one of the most powerful branding tools around
The function of an effective salesperson in today's content-driven environment has changed dramatically. Here are five ways content marketing has created this shift