• Start Ups
  • E-Commerce
  • Insurance
  • Gig Economy
  • Tech
  • Office
  • Taxes
  • Law
  • Funding
  • Marketing
  • Infographics
  • Podcasts
  • Videos
Sign in
Welcome!Log into your account
Forgot your password?
Privacy Policy
Password recovery
Recover your password
Search
  • About
  • Contact
Sign in
Welcome! Log into your account
Forgot your password? Get help
Privacy Policy
Password recovery
Recover your password
A password will be e-mailed to you.
TheSelfEmployed.com TheSelfEmployed.com
Your Gig Just Got Easier TM
TheSelfEmployed.com TheSelfEmployed.com
  • Start Ups
  • E-Commerce
  • Insurance
  • Gig Economy
  • Tech
  • Office
  • Taxes
  • Law
  • Funding
  • Marketing
  • Infographics
  • Podcasts
  • Videos
Home Start Ups What Makes a Great Business Website? 5 Vital Elements
  • Start Ups

What Makes a Great Business Website? 5 Vital Elements

By
John Pearson
-
July 23, 2019
0
  • 2shares
  • 0
  • 0
  • 1
  • 1
Share via
    What Makes a Great Business Website? 5 Vital Elements

    Simply put, if you don't have a website for your business, you're falling behind your competition. But, it can be difficult to understand exactly what makes a company website “good.”

    Is it the template you use? Or even the color selection?

    There's often more to it than what most people first assume. Luckily, however, there are certain attributes you can focus on.

    Not sure where to start? Don't worry, we got you covered.

    Let's take a look at everything you need to know about what makes a great website.

    1. Aesthetic

    Let's face it: we like to look at things that are visually pleasing.

    Sunsets, fine art, and movies brimming with special effects are all perfect examples. But, you should apply this same concept to your company's site, too.

    If someone reaches one of your website's pages and it's a disorganized mess, you've got a pretty high chance of them clicking away and never coming back.

    So, you'll want to make sure your site looks good.

    This means sleek formatting, high-quality images, and colors that don't clash with each other. If you're unsure of how your site looks in its current state, you can ask an artist or graphic designer friend for their input.

    2. Accessible Contact Info

    Don't make people hunt for a way to get in touch with you, because they likely won't.

    Your contact info should present somewhere on nearly every page (as long as it doesn't interfere with the content).

    Furthermore, your contact info should include multiple forms of media (email, phone, etc.) so that your visitors can use the form that's most convenient for them.

    3. A Page That Tells (Not Sells) Your Story

    It's important to tell your audience who you are and what you're about. But, don't make it come off as a sales pitch that flexes your years of industry experience and revenue.

    Instead, provide insight into who you and key members of your team are, and also what your company stands for.

    If you aren't sure what to put here, tell your audience about where you came from, your goals, and what you strive to offer them.

    4. A Proper Landing Page

    A landing page could be a multitude of things. But, it's always a page where the visitor can do something. This includes actions like registering for an event, starting a free trial, or signing up for an email newsletter.

    Providing this opportunity will allow you to obtain your audience's contact info (in exchange for your offer) so that you can make them offers in the future.

    If you find that's you're stumped and asking yourself “what is a landing page“, this resource has plenty of useful information.

    5. A Powerful CTA

    You won't make many sales by saying things like “feel free to check out our shop if you want.”

    A phrase like “Shop here for quality hunting gear” goes a lot further.

    On your site's content pages, always include a strong call-to-action that's easy for the user to follow.

    “Sign up”, “Register”, and “Contact Us” are all solid choices.

    Understanding What Makes a Great Website Can Seem Difficult

    But it doesn't have to be.

    With the above information about what makes a great website in mind, you'll be well on your way to creating the best website possible for your business.

    Want to learn more productivity tips? Make sure to check out the rest of our blog!

    Previous article 3 Effective Ways to Earn Extra Money During Your Free Time
    Next article How do Currency Fluctuations Impact on SMEs?
    Avatar
    John Pearson
    John is a serial entrepreneur and writer who is passionate about helping small businesses launch and grow. His work has been featured in Huffington Post, Entrepreneur, and Forbes.

    Recent articles

    5 Ways to Use Audio Marketing in Small Business
    Marketing

    5 Ways to Use Audio Marketing in Small Business

    Anna Johansson - January 25, 2021
    Content Marketing Process: Why You Need It and How to Create One

    Content Marketing Process: Why You Need It and How to Create...

    January 25, 2021
    All You Need to Know About Franchises

    All You Need to Know About Franchises

    January 25, 2021
    Top Tips For Starting An E-commerce Business

    How to Set up an Online Presence for Your Business

    January 25, 2021
    6 Ways to Financially Plan for Retirement When You’re Self-Employed

    6 Ways to Financially Plan for Retirement When You’re Self-Employed

    January 22, 2021

     

    Follow & Subscribe

    Newsletter Signup

    Signup to get weekly tips and advice to help make your self-employed journey easier!

    Thank you!

    Please check your email to confirm your subscription.

    © 2021 - The Strauss Group, Inc. All users of this site are protected by our Privacy Policy and bound by our Terms of Use