Creative operations have quickly become an important element of marketing and with a growing demand for creative work, creative departments are under more pressure than ever to improve processes. 61% of companies have adopted a dedicated Creative Operations role to help with the increasing demand.
Screendragon asked over 200 creative leaders about the pitfalls and triumphs within the creative industry and results show that nearly 60% of creative leaders say, ‘briefs missing key information’ is one of the biggest challenges faced within the creative brief process.
Their latest report on the State of Creative Operations 2019 covers the challenges creatives are set to face in 2019, as well as key findings and insights from leaders within the industry. You can download the full report here.