What do Mcdonald’s and Starbucks have in common?
Each of these companies has iconic logos. The moment you see Mcdonald’s golden arches, you know tasty happy meals are only a drive-thru away. A glance at the Starbucks siren, and it's clear, gourmet coffee is within reach.
Logos are companies’ visual identities, summed up in a simple icon. Since the human brain can process images, 60,000 times faster than text, logos are more effective than slogans alone. If you’re having trouble getting the brand recognition your company needs, it may be time to redesign your logo.
Read on to find out about 5 signs that your company needs a new logo.
1. Redesign Your Logo If It’s Old
There are timeless logos, and then there are just plain old outdated logos. Customers will be able to tell if your logo is out of style, just by looking at the different design elements. Sometimes a simple update on the font of your logo is all you'll need. However, if it's been a long time since you've refreshed your logo, it may be time to redesign your logo completely.
2. Logo Is Too Busy
You might have a modern, up-to-date logo, but that doesn't necessarily mean it's effective. It's not uncommon for business owners to add in too many elements to their logo design, making the logo itself ineffective. If your logo has too much going on, try finding a more straightforward, and simple design that represents your company.
3. Competitions Logo Is Better
Your logo should always be more compelling than your competitors. Go ahead and look at their logos and see how they compare to yours. If you noticed that your competitor’s logos are more impactful than yours, it's time for you to upgrade.
4. Launching a New Product
Is your company getting ready to introduce a new product? If yes, you'll want to consider how your business is being represented in the market. If this product is a significant release that can influence your future operations, your logo design needs to be there to back you up! Instead of relying on an old logo, you’ll want to have an attractive logo design that can advance your business by attracting new customers.
5. Problems Attracting Web Traffic
Are you having trouble driving traffic to your website? If yes, it could be because your logo isn’t appealing enough. Instead of trying to redesign your logo on your own, we suggest reaching out to a company that specializes in logo ideas. Professional logo makers will be able to help guide you as you decide what direction your logo design should take.
Build Your Brand Authority
Now you know 5 of the top signs that it’s time to redesign your logo. When you empathize with your customer, the sky’s the limit for building your brand authority. We hope our article was able to help you find at least 1 new way to look at your logo, through the eyes of the consumer.
Are you looking for more ways to attract new customers, and keep the ones you already have? We’d love to help! Go ahead and read a few more of our articles, as you explore the rest of this site.