• Start Ups
  • E-Commerce
  • Insurance
  • Gig Economy
  • Tech
  • Office
  • Taxes
  • Law
  • Funding
  • Marketing
  • Infographics
  • Podcasts
  • Videos
Sign in
Welcome!Log into your account
Forgot your password?
Privacy Policy
Password recovery
Recover your password
Search
  • About
  • Contact
Sign in
Welcome! Log into your account
Forgot your password? Get help
Privacy Policy
Password recovery
Recover your password
A password will be e-mailed to you.
TheSelfEmployed.com TheSelfEmployed.com
Your Gig Just Got Easier TM
TheSelfEmployed.com TheSelfEmployed.com
  • Start Ups
  • E-Commerce
  • Insurance
  • Gig Economy
  • Tech
  • Office
  • Taxes
  • Law
  • Funding
  • Marketing
  • Infographics
  • Podcasts
  • Videos
Home Marketing How to Write Content for Each Stage of Your Sales Funnel
  • Marketing

How to Write Content for Each Stage of Your Sales Funnel

By
John Pearson
-
October 25, 2018
0
  • 4shares
  • 0
  • 1
  • 1
  • 2
Share via
    How to Write Content for Each Stage of Your Sales Funnel

    The five stages of a sales funnel are well-known to marketers because each step requires different handling for successful sales. But, if you have a close eye on your target customer, how can you approach them with the same product in five different ways?

    Grabbing Leads

    Lead generation is the current buzzword in the content marketing circle right now. A Content marketing company can help you generate leads as they can focus on the bigger picture. While your marketing strategy should always focus on the target customer, a content marketing company may be able to reel in the less likely customers as well.

    Lead generation is about much more than SEO friendly content. To grab leads, you need to inspire and motivate. To craft content for lead generation you should focus on sensationalized headers and share-worthy analogies or “personal” stories.

    Show the effect of your content in action from a strong point of view to encourage people to share the material and take action.

    Reeling in Prospects

    So, you have a few prospects now, and you’re seeing that visitors are stick around for a while longer on your site. Maybe, even checking out a few different pages.

    Writing content for prospects is all about creating a narrative and a bigger picture. Through blog posts, helpful articles, and quality web pages you can seamlessly link from one post or page to another.

    Links that send a prospective customer to another page on your website provides them with the pleasant shock that you have an answer to that question too! Or, that you have a product that resolves the issue you just mentioned.

    To write content for prospective customers, use internal links and offer solutions to the problems or issues you’re discussing.

    Getting Commitment

    Okay, you've reeled them in, and now, you need commitment. The greatest trick to writing content that will lead to engagement is making it easy. Although web design may play a more significant role here, you can use links and offer reassurance that the process is fast, simple, and worth their time.

    The commitment stage of the funnel deals with customers who are ready to move forward but need a little reassurance. Writing for the commitment stage of a sales funnel can go in two directions.

    First, you can build consumer confidence with reviews, testimonials, or cold-hard facts. These tactics close many transactions. But not everyone can commit just based off a product description or a summary. The second tactic is to offer an out. Sometimes writing content is about offering little contradictions to tide over the few who disagree with the masses.

    When offering an out, you should acknowledge another option that they would benefit from and revert to your prospects content writing strategy: link to another helpful page.

    Previous article 5 Ways To Promote Your Website Effectively
    Next article Skyrocket Your Business To The Next Level With A Virtual PBX System
    Avatar
    John Pearson
    John is a serial entrepreneur and writer who is passionate about helping small businesses launch and grow. His work has been featured in Huffington Post, Entrepreneur, and Forbes.

    Recent articles

    Technology

    What Are the Best Website Designs in 2021?

    Sasha Douglass - April 21, 2021

    How to Calculate Payroll

    April 19, 2021
    Business Startup Checklist: What Every New Business Needs

    Business Startup Checklist: What Every New Business Needs

    April 15, 2021
    Top Tips For Starting An E-commerce Business

    How to Set up an Online Presence for Your Business

    April 15, 2021
    How to choose the right POS for your business needs

    How to choose the right POS for your business needs

    April 14, 2021

     

    Follow & Subscribe

    Newsletter Signup

    Signup to get weekly tips and advice to help make your self-employed journey easier!

    Thank you!

    Please check your email to confirm your subscription.

    © 2021 - The Strauss Group, Inc. All users of this site are protected by our Privacy Policy and bound by our Terms of Use