Instagram is a powerhouse of social media advertising. The app that has more than 500 million active users every day offers a broad selection of tools that you can use to increase the online visibility of your business. As the professionals at InstaGrowing recommend, using the Swipe Up feature can seriously enhance your chance of success. Here is what it does and how to use it to its full potential!
What is “Swipe up” on Instagram?
The “Swipe up” tool is a feature that is available with the Instagram Stories. This method of posting allows you to display short videos that users can receive in their daily feeds, and which may summarize or highlight your latest activity.
You have the option of adding the Swipe up feature to your Instagram story. This feature will appear as an interactive text that will ask users to swipe up to receive more information about your products, services or offers.
If you have recently decided to buy followers on Instagram, they will make their first visit to your Insta stories. You have a good chance of making them customers as well if you present your videos with a swipe up option that leads them to your online store.
How to add Swipe up to your Insta story
The Swipe up feature is available only to users who have a business account, and who have at least 10,000 followers.
Converting your normal account into a business one is easy and free. However, reaching the staggering figure of 10,000 Insta users who follow you will be tricky. Your best choice is to buy followers for Instagram from professional services that offer this option at an affordable price and with 100% safety for your account.
After acquiring the necessary number of followers you can proceed to add the swipe up feature to your Instagram Stories. All you have to do is add a link to your website, your online store or any other directory you want to advertise when uploading the content of the story.
Effects of the Swipe up feature
It’s estimated that only 10% of your Instagram target audience will see your post in their feed. That makes it important to harness every efficiency you can. To that end, if you have the required 10,000 followers, you can use the swipe up feature on Instagram to increase the visibility and attractiveness of your business on Instagram.
The first benefit of using this tool is that you will increase traffic to your website with minimal effort. This addition to your Instagram Stories will incite people’s curiosity, and many of your followers will jump at the opportunity to find out more about what you have to offer.
You can use the Swipe up feature to raise awareness about your latest promotions, holiday discount prices or the newest services you offer. In fact, you can build an entire Instagram marketing strategy around this tool and maximize the potential of the Insta stories on your account.
Prolong your Instagram story
Instagram users are speedy information consumers. They do not waste time taking in more data than they need. This is where the Swipe up feature comes in handy. With its help, you can prolong your Instagram story, which lasts for only 24 hours, and tells more about your company and services through redirecting links.
Additionally, if you have decided to buy Instagram followers, these new users will want to find out more about your company without going through all your recent posts. They can just follow the link you provide through the Swipe up feature and land on your company’s website.
The swipe up feature is also effective when you engage in charity work, and you can redirect donors to specific websites to add their contribution to a noble cause.
Use the Swipe up feature efficiently
Although the swipe up feature will enhance your online visibility and boost the traffic to your website, you will need to use it wisely or it will turn against you. If you add it to all your Instagram stories, people will notice your aggressive advertising strategy and swipe through your videos the next time you post them.
Overusing the swipe up feature can have a boomerang effect and tell your followers that you are only looking for profit. Your best choice is to alter its presence with regular images, videos, and engaging quizzes or polls.