As an ecommerce business, it’s best to leverage the power of every celebration that comes around—from the bigger Christmas holidays seasons to the smaller occasions like Valentine’s Day. Every year, roughly $18.9 billion is spent on Valentine’s Day gifts for loved ones. And the average online purchase for men is around $191, while women spend $97. With these numbers in mind, you can see how Valentine’s Day can be lucrative for your business.
In today’s day and age, Valentine’s Day isn’t just about couples, either. You’ve even got a smaller niche within this day to target friends who want to give other friends gifts—affectionately called “Gal-entine’s Day.”
If your ecommerce business has products that would make a great Valentine’s Day gift, it’s time to start thinking about how to market it. Here are five ways your ecommerce business can win at Valentine’s Day marketing:
There are a lot of affordable and simple ways you can win at Valentine’s Day marketing for business. One of the best ways you can achieve this is by dressing up your website to fit the occasion. After all, when people visit your site, you want the celebration of V-Day to be front and center on their minds.
There are plenty of different ways you can achieve this. Hire a graphic designer to set up some awesome, custom graphics to be displayed on your site. Another cool idea is to make your logo temporarily decorated with Valentine’s Day-inspired decor. You can also work with your web designer to fix the layout of your website to incorporate some of those special elements.
People love limited edition items—especially when they have a theme to it. Create some custom swag dedicated to Valentine’s Day. The key here is to be very creative. You do not want your team’s holiday shirts, scarves, hats, sweaters, etc. blending in with all the other V-Day fashion out there.
Think about how you can incorporate your business’ marketing message with this special love time of the year. For example, if you run an ecommerce business that sells custom homemade candles, why not create a special limited edition V-Day candle? Keep in mind also that there are a lot of options for decorating apparel. Companies like GoBriteLine.com feature complete lines of heat transfer vinyl films so you can achieve any look you want – even glittery sparkles.
One of the best things any small business can do is marketing. However, there is another very important part of the marketing equation — remarketing. The increase of special niche holiday sales your ecommerce business will have this season is a good chance for you to leverage decals and stickers for future remarketing efforts.
Essentially, you want to make your customers your loyal brand ambassadors. How do you do this? You give them clever decals and stickers they can include with their gifts, or place on their car window, laptop, water bottle, and more. Decals and stickers are the business promotion gift that just keeps giving. Stickers and decals are cheap to produce, and you can have fun with Valentine’s Day themed graphics.
Not all your Valentine’s marketing will be done offline. It is important to use multiple marketing channels to ensure you reach the maximum number of your target audience as possible. This is where social media marketing comes into play.
Social ads are cheap and they can boost your social media marketing campaign significantly. For instance, if you are a local business, target your ads to people in your community.
But this is only half the battle. You will need to come up with a clever Valentine’s marketing campaign for social media. This could be a Valentine’s giveaway, secret admirer contest, etc. to spark engagement with your current followers online, as well as attract new ones.
Your subscribers won’t know you have a special Valentine’s Day sale or limited edition products if you don’t talk to them about it. Create a newsletter that exemplifies Valentine’s Day. Great a gift guide that will be useful to potential buyers. Photograph your products in a new way that helps those prospects envision their partners and friends with your gifts. Make it easy for them to make a purchasing decision. You can even include discount codes or referral information to help spread the word.
Take your ecommerce to the next level this Valentine’s Day by leveraging the giving, love-induced mood of consumers. There are billions on the table! The above four ways to win at V-Day marketing are only a few, but some of the most powerful. How will you make the most of your marketing this time around?