You can't deny the rising power of Instagram's ‘Stories' format – just look at the stats:
- Stories has 250 million active daily users
- It has increased the average daily time spent on Instagram to 28 minutes
- 33% of the most popular Stories are from businesses
- 20% of those posted by businesses result in direct messages
Let's face it: this tool should absolutely be part of your 2018 marketing strategy.
Here's how small businesses can master social media's king of cool in 15 steps: