A Beginner’s Guide to Affiliate Marketing

Share via

The iGaming industry is growing at an incredible rate with new gambling sites emerging almost every day basis. Just like any other business, online casinos need to attract prospective customers (gamblers). Marketing is the best way to entice online casino enthusiasts and affiliate marketing is one of the most effective ways of creating brand awareness. If you choose to become an affiliate marketer, you get a chance to earn some money. We’ll talk about everything you need to know about affiliate marketing to help you get started as an online casino affiliate marketer. Let’s go!

Affiliate Programs in the Online Casino Industry

People may use different terms when referring to affiliate programs. For instance, you may come across the terms associate, reseller, referral or sponsor programs. Basically, affiliate programs are profit sharing programs used by affiliate sites to generate revenue. Site owners use these programs to generate leads or direct traffic to advertisers’ sites. The advertiser benefits by getting more visitors and the affiliate marketer benefits by receiving payment for generating traffic.

Online casinos have all kinds of great offers for new players and existing customers. Usually, online casinos offer online pokies and other games, welcome bonuses, loyalty programs and other incredible offers. These are the things prospective players need to know about through an affiliate. If you choose to become an affiliate marketer in the iGaming segment, your job is to help gambling sites reach and sign up new players.

How to Become an Affiliate

Now that you know what affiliate programs are, you need to know the steps you should take to become an online casino affiliate. First of all, you have to gather information about the online casino industry. You can learn more about online casinos, casino game developers, online pokies, casino welcome offers, banking options and everything you need to know about casinos by visiting australianpokiessite.com. With the right information, you will be able to send the right message to potential players.

After collecting information about all aspects of the online casino industry, the next step is to create your own website where you can post advertisements. You should be able to post appealing articles so visitors can feel intrigued to read. Next, search online for a reliable affiliate program and join. The good news is that affiliate programs are free so anyone can become an affiliate. If you do things the right way, you should be able to attract visitors who will click on your adverts. Read our article about the two big mistakes made by casino affiliate marketers and make sure you avoid such mistakes. If everything goes as planned, you will be generating revenue every time visitors click on your ads.

Commission Structures for Affiliate Marketers

Affiliate marketers can choose from a number of commission structures or models for compensation purposes. The commission is usually calculated as a percentage. When signing up for an affiliate program, you need to choose the appropriate structure based on your preferences. Let’s talk about the most popular commission structures for affiliate marketers.

1.  Cost per Acquisition

Cost per acquisition (CPA) affiliate programs pay affiliate marketers a predetermined amount of money for every new player who has signed up. The amount of money paid may also be determined by the number of new players or the first deposit made by each player. CPA is one of the easiest methods of generating revenue as an affiliate because you can earn more than the player’s deposit or get paid even if the new player plays once. However, you may not earn more money from the player’s future deposits if you use the CPA model.

2.  Revenue Sharing

Revenue sharing is a great model if you want to continue earning beyond the player’s first deposit. If you select this model, you’ll be receiving a commission from your players’ deposits as well as losses depending on your affiliate program. The main drawback is that you’ll also be sharing losses if the casino loses as a result of players winning more money than their deposits.

3.  Wagering Model

Of course, you want to avoid losses as an affiliate marketer. Luckily, the wagering model makes this possible because it allows you to generate revenue every time your player plays a game at the casino. In this case, your commission is determined by the amount wagered, so you will always earn regardless of whether the player wins or loses. If your website is able to direct many regular players to the casino, you can earn a substantial amount of money even if they place small wagers.

These are the major commission structures for affiliate marketers but you have the option to combine CPA with revenue share.  However, your commission is most likely to be small if you combine the two models. Make sure you choose your commission structure wisely.

All the best!