As an entrepreneur, there is no question there are a lot of things on your plate. You are probably juggling all kinds of jobs and so you are definitely adept at multitasking. In that vein, you are probably wondering about the newest trend out there for entrepreneurs, that of creating an online course. You are probably wondering how to make an online course in the first place, and just what benefits might come from it. Well, here are at least seven reasons why you should take time out of your busy day to work on crafting your own personal online course:
You can create an impact.
As an entrepreneur, one of the reasons why you should strongly consider creating an online course would have to be because it can help you create an impact. Of course, you might wonder if that is really possible in your chosen niche, especially if it is a large one. The dominant question floating around in your head would have to be something along the lines of, “Well, there are so many experts out there, why should anyone listen to me?” Well, in answer to your question, it is simple: you will bring a unique personality, perspective and passion to the subject that could be light years away from most perspectives and be just what the market needs to hear.
You can build passive income.
The best thing about creating a course is that it can become a very profitable side hustle for you. Indeed, in some cases, you can often make a full-time income with the course. This is absolutely true if you are teaching something that is extremely helpful to others. If it is something that many individuals are in dire need of, there are a lot of individuals that will purchase the course and they will get a tremendous amount of value out of it. Moreover, the fact that your course is a digital product will usually mean that passive income will come in automatically, as long as you devote some time to maintenance and support inquiries.
You can help others while also helping yourself at the same time.
One of the old adages about being an entrepreneur is that whatever your endeavor might be, you “can only stretch yourself so thin.” This can often happen when you get so busy helping others that you forget to care for yourself as well. If you spend too much time helping others, you can end up forgetting to keep track of your own growth as a person as well. That is perhaps the best thing about these online courses. As an entrepreneur, these courses will allow you to have some valuable time for yourself simply because you have already created the information and all your clients have to do is simply purchase it. In all honesty, you often will get paid repeatedly for the time you spent designing the course.
You can keep your business automated and reach a wider group of people in the process.
It can definitely be a wonderful thing to provide a one-on-one coaching experience to people who need the help, these online courses can help you reach a wider audience. You literally can do it all around the world simply because we live in an increasingly digital world. Additionally, another great reason for stopping the coaching game would be simply because your audience is just asking you a lot of the same questions anyway. Thus, you often can appeal to many more people if you start creating digital products for all of your entrepreneurial endeavors.
Create a strong following that will always be interested in your product or service.
If you have people purchasing your course, then that probably means that they are interested in what you have to offer and what your message as an entrepreneur might be. For example, there are many people that have invested in Pat Flynn's conference and course workshop, and as a result they became an even bigger fan of his. When people invest in you and you also help them, it creates a win-win situation where they might even become superfans. If you create a community of people who will support you, it will definitely be a very powerful and fulfilling experience. Of course, this is also a good time to fully develop your niche as well. According to Kajabi, “..you need to determine just what your segment of the population is drawn to.” Asking the following questions can help you: “What are their interests? What are their needs? What resources currently exist to help meet the needs of the niche?” Keeping all of these Kajabi questions in mind can definitely be a good start.
You can encourage creative expression.
Do you have a passion? What better way to express that passion than to teach it! That is one of the best things about an online course. They allow you to do just that. You have a lot of creative freedom, and you can share all of your strategies with the world. As long as people keep purchasing your course, you can be your own boss.
You can establish authority.
Do you want to be recognized as an expert in your field? One way to do that is through these online courses. Ideally, you want people to see that this is your livelihood and not just a hobby. People will tend to trust that much more when you launch your own courses.
For these and many other reasons, launching your own course just makes sense for an entrepreneur. You should strongly consider it not just for your own benefit, but for the benefit of others as well.