In today’s digital era, it is no longer enough to simply have a web page. To stay competitive in today’s marketplaces, your business needs to have a memorable website that is aesthetically pleasing, intuitively functional, and suited to viewing on mobile phones and tablets as well as traditional computers and laptops. It can be daunting to figure out how to go about ensuring your website meets all these new requirements, but the results are well worth it. The following will explore six tips you can use to help make sure that customers remember your website better.
This might seem obvious, but you’d be surprised how many businesses skip this step. Most websites lose over half their viewers in under 15 seconds. This is, in large part, due to the content being undesirable. All websites will include some degree of written, visual, audio, or video content. If you can figure out what it is your customers need that you can help with, the content on your webpage can be tweaked to suit their search inquiries and provide genuine value to them. If you sell a product, for instance, you might want to include written guides on how to use the product at home or work. You might want to have video lessons explaining how to get the most out of the product. This sort of content makes sure that your customers trust you and know they can return to your site if they have questions or difficulties.
This is another one that seems obvious but isn’t. Make sure the name of your website and the domain name where people can find your website is something simple that relates to your business (like yourbusiness.co.uk). It is harder for people to remember website names that are convoluted or not self-explanatory. If you want your customers to find your website memorable, you need to make sure that the actual address of your site is also easy to remember.
It turns out that if your website takes more than three seconds to load, the majority of digitally-spoiled individuals will click back and choose a competitor’s site instead. Beyond this, the speed at which your site loads can also affect your search engine ranking. Choosing a British web hosting service that can keep up with the practical demands of your audience is one of the most important steps in creating a memorable website. People don’t remember the sites they never got to because of load speed issues.
Beyond the functional elements described above, you want your webpage to be aesthetically pleasing. Consider the theme, color scheme, and visual structure of your site. If you don’t feel confident playing around with this, you can always reach out to a web developer in your area, or you can use one of the thousands of pre-made themes available for free or purchase online. Whatever you choose, make sure that it looks lovely. It is also important to keep in mind that you will likely need to update the visuals of your site every few years at the minimum because digital visual preferences are subject to wildly quick trend-swings.
Finally, you want to make sure that all of the basic information a customer could want is easy to find on your website. At the minimum, you should have all your contact information, your hours of operation, your prices, your products, and your services clearly outlined on your site. If your customer needs to call to check if you sell a certain item or when you are open, your site is failing them. Keep a list of commonly asked questions by your customers and frequently asked questions sections to your webpage. (This will also give your employees a wee break from answering the same questions day in and day out.)
With the above tips kept in mind, you are well on your way to set up a memorable website. Make sure to use beta-testers to ensure that your site is functioning optimally. Ask people who are within and outside your target audience to find basic things on your site. If they cannot find the information you asked them to, you need to shift some things around to make it easier for your clientele.