4 Things to Do with Your Website to Increase Conversions

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When it comes to earning money through your website or selling products/services – it’s crucial your website is in perfect order to cater to the needs of your visitors. If you do not spend time updating your website or giving your visitors what they need to navigate, you’re going to suffer in terms of a lack of converting customers. There are plenty of things you can do to increase conversion rates even if you think your website is currently in perfect working order. Let’s have a look at some of the most basic things you can alter to ensure your website has the best chance of converting.

Hire a Designer to Give Your Site a New Look

It’s wise to give your website a new look every few years or so to show existing customers you’re still in business. It doesn’t need to cost a lot of money – sometimes a change of WordPress themes is all it takes. However, if you want to go one step further and invest a bit more money, you could opt for a new web design solution. This is almost guaranteed to give your visitors the feeling that you’re investing time and money in getting your website right for them. Hiring professionals like Ascensor, which is a Leeds based web design company that’s been in the business since 2007, to give your site a new look could be the change you make that increases conversion rates through the roof. They’ll be able to provide you with the web design solution that sets your business apart from the rest. Ascensor offer a bespoke service, so you can ensure your site is designed exactly to your requirements.

Implement New Marketing Methods

The chances are you already have a presence on the popular social media platforms – but that’s not all you can do to digitally market your website. You could take advantage of Pay Per Click (PPC) platforms like Google AdSense to help you bring in more organic visitors. Organic traffic comes from the search engines, but PPC will help you bring them to your door at a quicker rate and within your marketing budgets. You could also look at advertising through the social media platforms to build your pages further – giving you more potential customers to instantly advertise to with a simple status update. Implementing new marketing methods and looking at the latest marketing trends will give you more chance to bring in more visitors – and ones that have a higher chance of converting.

Invest in SEO Services

Search Engine Optimisation (SEO) plays an important role in taking websites forward. If you do not currently have a good search engine presence – you’re going to lose out on a lot of organic traffic. Obtaining organic traffic is one of the most powerful ways of converting visitors into customers. If a visitor clicks on your website through the search engines after searching for specific keywords – it’s because they are interested in what you’ve got to offer. SEO services are far from cheap but, they could make a real positive impact on obtaining organic traffic, and that will almost definitely lead to a higher conversion rate.

Website Audit Tools

To go one step further to ensure your website is easily accessible and easy to navigate, you should take advantage of one of the many website audit tools out there. A website audit tool will give you an insight into how well your website is performing in the search engines. But more importantly, it will give you a chance to see how the backend of your website is performing. You’ll get to see if there are any broken links on your website, why visitors are leaving certain pages, and much more. A website audit tool is your friend when it comes to improving User Interface (UI) so your visitors have an easy time navigating your website. Using such tools will also work in your favour when it comes to improving your search engine presence. Search engine spiders will navigate your content to display it in the search engines and, if they have an easy time in doing so, they’ll reward you with better Search Engine Result Pages (SERPs). If you can increase your SERPs to a good standard, you’re going to have a much easier time trying to compete with other businesses in the search engines. Audit tools could well be the difference in letting you know what’s wrong with your website and what you can do to improve it.

Of course, it doesn’t just stop with the above. You still need to put in a lot of effort in to ensure your website stays up-to-date not just in terms of new content, but also to make sure it meets the latest web standards. If you do not spend time and money in perfecting your website, you could well lose out on a lot of customers – and your competitors will only gain.

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John is a serial entrepreneur and writer who is passionate about helping small businesses launch and grow. His work has been featured in Huffington Post, Entrepreneur, and Forbes.