Studies show that in the year 2018, nearly 69% of all web traffic will come from videos. If your business has not fully embraced the power of internet videos, now is definitely the time to start. The last thing you want to do is let this trend pass you by due to the increase web traffic it can provide. If you are like most business owners, you really don’t know where to start when it comes to making videos to showcase your products and services. Working with the professionals at Spiel Productions is a great way to get the ball rolling on new videos. Their team will be able to take the needs you have and then help you come up with ideas for your video marketing campaigns. Be sure to consider these tips when trying to have video marketing success.
1. Make Your Videos About Story Not Selling
The biggest mistake you can make when producing videos for your company is making them about selling instead of telling a story. The last thing anyone wants is to feel like they are being pressured into making a sale. By centering your video on a story or the needs of the customer, you will be able to attract far more business. If you are scared about losing leads as a result of this video marketing strategy, you can always close out with a detailed call to action. The call to action will allow you to inform the watcher regarding what you are offering and what they need to do to take advantage of it. When putting a call of action in your video, you need to make sure it features things like contact details for the company. Failing to provide this basic information can lead to a lot of problems in the future.
2. The Length of Your Video is Important
Most video marketing professionals suggest that a video be no longer than 10 to 30 seconds. Statistics show that nearly one-fifth of video viewers will exit a video after 10 seconds. The longer your video is, the harder you will find it to keep the interest of your viewer. Instead of focusing on making a video long, you need to focus on packing as much useful content as you can into a short window of time. Making a video script before shooting begins is a great way to stay on task and avoid rambling in your video.
3. Entertain Your Audience
Instead of making a video that sounds like it is narrated by the teacher in Ferris Bueller’s Day Off, you need to put some pizazz into your content. The last thing a person wants is to be bored to tears by a video. Entertaining your audience is a great way to catch and hold their attention with ease. The more entertaining a video is, the higher the probability will be of it going viral. With a viral video, you will be able to reach a larger audience and increase your customer base with ease. While there is no formula to making a viral video, focusing on entertaining the audience is a great competitive edge to have.
4. SEO Optimize Your Videos
Some business owners get so wrapped up in making their videos entertaining that they forget all about optimizing them for search engine success. Utilizing the power of keywords in the video description is essential. You also need to put relevant tags on the video so it is easier to find for prospective customers. If you have a website, be sure to link to it in your video description. Creating a sales funnel from your videos to your website is the key to marketing success. The more people you have visiting your website, the higher your conversion rate will ultimately be.
With the right professional help, creating a memorable and informative video will be easy.