The beauty salon industry is a ferociously competitive one, and beauty salons come and go out of business every day. In addition, there is a massive demand for beauty services, so the frequent closures in this business are not due to it drying up. This means, however, that you will have to do your part to make sure that your business stands out enough for people to become loyal to you and recommend your services to others. Here are a few ways you can make your beauty salon stand out for the rest.
Focus on Customer Experience
The experience and atmosphere is almost as important as the service when going to a beauty salon, so make sure that you make your clients feel like royalty when they come there. Ensure that they are greeted by name on arrival, and offer them something to drink or eat while they’re waiting. You could also give them some extra perks as well, such as a loyalty scheme offering free services after a certain number of sessions.
However, all of this will be for naught if customers aren’t please with your service itself. Ensure that you invest in supplies that will ensure great results, such as quality eyelash extension supplies. Suppliers like The Lash Professional offer everything from top of the line professional adhesives, lashes, and tools. Only work with the best, and don’t cut corners or your customers will notice.
Watch Your Reputation
Most beauty salon customers will check the reviews of nearby companies when deciding who to give their custom. But, if you have a few negative comments, this could still be turned around.
Again, this is where a loyalty scheme can help. Regulars usually come back because they like your service and will be more likely to give you a good review. So, follow up on them and ask them if they rated your salon yet. Most of them will be more than happy to do so.
Also, if you got off to a rocky start, you should acknowledge the issues and work on them. You could then start on fixing them and even consider rebranding your salon. Then, start offering discounted services, enroll as many people on your loyalty scheme as you can, and make sure you that you blow them away with your service.
Use the Power of Social Media
The beauty industry and social media go hand in hand and, if you’re savvy enough, you could make a fortune if you use it right. While you could do the usual and start posting pictures of your clients on Instagram, you should consider spending a few dollars on Facebook ads instead. Target people in your locality and offer freebies, like a free facial or pedicure, for instance. This will give them a chance to see your salon first-hand, while giving you an opportunity to sell them on one of your other services.
Making your salon stand out is all about focusing on great service and nurturing your core base. It’s also about using the best tools and supplies, giving people the best experience that you can.