3 Ways to Increase Your Brand’s Customer Engagement

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Whether you want to run your business online or offline, customers should be your foremost priority. It doesn’t matter if you are a startup or have been running a business for a long time, every organization needs the support of its customers to make sure that it turns out to be a successful venture rather than a failure. The easiest way to ensure that your customers are happy is by initiating online customer engagement programs. By hiring services that provide features like click to call, you can provide a better experience to your customers.

As a rule of thumb, every brand should focus more on providing value to their customers rather than revenue generation. If you understand that your greatest asset is not the products you sell or the services you offer, but the contentment of your customers, you will be on the right path. Here are three ways you can increase your brand’s customer engagement.

Emphasize on Customer Reviews

As an online business, you might have a website that encourages your customers to provide testimonials or reviews. However, a customer review form is fruitless if you don’t act on it. Customer reviews are a great way to promote engagement, and when your customers see that you are listening to them, they feel valued. On top of that, it is the quality of an excellent company to hire agents to answer the queries of their customers on the spot. Answering product or service related queries makes sure that a positive image of your brand is created. It is important that you get answers to questions like what is digital customer engagement if you want to reach the heights of success.

Make Your Business Mobile Friendly

Since the advent of technology and especially smartphones, the way we conduct our business has been greatly affected. In today’s world, it is virtually impossible to run a successful business without making sure that it is mobile-friendly. You can have a mobile app built for your business, which contains all your products and services in an organized manner so that your customers can easily find what they are looking for. With the help of an app, not only will your customers be able to view all the inventory, but they can also leave their feedback, rate each product or service, and get answers to their questions.

Implement the “Four I’s” Strategy

Incorporating the latest techniques and strategy into your existing business structure is a great way to make sure that you keep your business updated with the market. The “Four I’s” strategy includes following a list of protocols such as involvement, interaction, intimacy, and influence.

Involvement:

A good way to let your customers know that they are a part of your organization is by keeping them in the loop. You should provide your customers with a way to connect to your brand, such as making them a part of your branding campaign.

Interaction:

The next step is to be in touch with your customers all the time. The saying ‘it takes two to tango’ is a great way to express this situation as with a streamlined interaction will benefit both the customer and the brand.

Intimacy:

It is a very crucial part of any relationship. By getting close to your customers, you can turn them into lifelong companions. You can use rewards or loyalty points to ensure that your oldest customers stay close to your brand.

Influence:

With the popularity of social media, influencing customers into buying something has proved to be very fruitful. Customers often look for recommendations on the internet, and if you attach a celebrity to your brand, you can benefit a lot from it.

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Samantha Acuna is a writer based in San Francisco, CA. Her work has been featured in The Huffington Post, Entrepreneur.com, and Yahoo Small Business.