On average, Americans eat out anywhere from four to six times per week. In today’s busy world, it’s often easier for businesspeople, families, and individuals to seek their meals outside of the home. Opening a restaurant in today’s fast-paced world is a wise business venture, but comes with its own set of trials and responsibilities. New restaurateurs have numerous choices to make when it comes to opening a new dining hot spot, from menu selections to décor and everything in between. Here are just a few tips for opening the next go-to restaurant in town.
The first thing a customer will notice when entering a restaurant is the atmosphere and overall appearance. Designing a space that is appealing to the eye, optimal for the productivity of the staff, and comfortable for its patrons is key.
Selecting the right restaurant furniture is the first step to arranging a new space. It’s important to map out how many tables versus booths will be arranged in the given space so as to seat the most guests without restricting walking space for the staff. Should the restaurant choose to apply for a liquor license to serve alcoholic beverages, as most do, you’ll need to find a space for the bar. The bar should be strategically placed as a place for guests to congregate without disrupting those choosing to dine seated. Many will opt for bar tables surrounding the bar area to accommodate those in between dining and socializing.
Creating a menu
When deciding upon the right type of restaurant to open, determining a menu can be the factor to set the tone. Basing the theme of a restaurant on the type of food you choose to serve creates fluidity from décor, to staff uniforms, to the meals offered.
The menu options will also determine the type of crowd visiting the establishment. Family-friendly menus, pub menus, ethnically specific menus, etc., will all attract different groups. As the business grows, the menu should evolve based on which meals have been proven popular or otherwise.
The most important aspect of any new business is creating a community and online presence. Success for restaurants, or any business for that matter, comes from a variety of publicity. Word of mouth, social media, online search tools, and town signage are most common for restaurant advertisements. Creating this presence can come in many forms. To create the biggest presence possible, using a combination, if not all, of these options will ensure that the new business becomes a household name.
This starts with creating social media profiles on platforms such as Facebook, Instagram, and Twitter. Adding review profiles such as Yelp or TripAdvisor gives patrons the opportunity to provide feedback that can be used to make improvements and ideally boost the popularity of the establishment.
Building a website with online ordering or partnering with food delivery services also adds to the popularity of a new restaurant. In today’s busy world, many will crave the food a restaurant produces without the ability to always sit down and enjoy it properly. In these instances, having takeout or pickup options extends profits to on-the-go orders as well. To further encourage these customers, creating a loyalty program based on a points system with rewards can increase customer interaction. Designing small prizes such as custom logo pens, coasters, or shot glasses based on the theme of the business, can act as incentives for returning customers.
Once the aesthetics of the business have been decided upon, the menu is set in stone, and an online presence is created, the rest of planning can fall into place. This includes, but is not limited to, creating a business plan, obtaining proper permits, hiring staff and suppliers, etc. After all necessary steps have been completed, the newly created restaurant is sure to become the talk of the town.