Digital marketing can be used as a powerful tool to gain more clients, but the challenge is how to effectively reach your target audience through digital channels. Being able to communicate effectively with prospects and clients can make a significant difference in your company’s success. Here are ten ways you can improve your marketing communications, starting today.
1. Start with A Strategy
Did you know that 70% of marketers plow forward without any strategy in place? Consider the increased impact of your business marketing efforts if you create a considered marketing strategy. Instead of creating content without a plan of execution or sending emails without knowing the end goal, you’ll have a solid road map that will guide you when you’re trying to figure out which direction you should go next.
2. Enroll in a Strategic Communications Course
Unless you’re a marketing major or have spent a lot of time studying journalism, you probably don’t understand all the nuances behind strategic marketing communications. By taking a strategic communications course, you can gain the skills to shape your business communications with data-informed insights.
3. Develop Quality Client Personas
If you look at this and don’t understand why it’s important because you sell to everyone, you need to take a closer look at your strategy. Every business has a target audience in terms of income, demographics and social life. By developing an in-depth persona for your ideal client, you can then focus your marketing communications on their challenges and goals.
4. Change Up Your Approach
Have you been blogging since the creation of your company? Consider branching out to social media or video marketing. By reaching out to more consumers on the platforms and types of media they’re more comfortable with, you’ll be able to reach a larger part of your target audience. This, in turn, will increase your prospects, customers and sales down the road.
5. Make it Helpful
Empty content won’t get you very far, which is why content marketing is becoming so popular for consumers. Increasing marketing communications will dramatically assist consumer engagement with your brand, making it more impactful. Consider offering an ebook or special report behind a lead capture form, so that you can build your email list at the same time.
6. Look At Your Communications from the Client’s Perspective
It’s easy to get into the habit of writing about what your business is doing, but you’ll get better results if you help solve your clients’ challenges. If you’re a plumber, it could involve the homeowner’s cost of hiring a professional plumber for issues they think they could solve themselves, such as avoiding an emergency call by understanding how to shut off water to a leaky faucet. Focus on your client’s challenges.
If you don’t have time to put into keeping up with changes in marketing, it may be time to look at outsourcing your marketing communications. Whether this is a full-service marketing agency or a local blog writer who will take on your social media pages as well, this approach allows you to focus on running your business, with more time to focus on bigger picture items that cannot be outsourced.
8. Listen to Your Customer Base
Instead of trying to come up with content ideas that may flop, why not produce quality marketing communications based on what your customers want to know more about? Look at your social media pages, form communications and customer service discussions to find inspiration for your marketing communications.
9. Don’t Forget the Beginning and the End
Though the content in the middle is important, it won’t do you any good if you don’t grab the reader’s attention at the beginning and leverage that attention into action at the end. Create a solid hook at the beginning to keep people interested in reading more, and add a solid call to action to move them further down your marketing funnel.
10. Show Some Personality
In today’s world, it’s easy to want to copy successful brands that are similar to yours, but at the same time, that only makes you blend in with the rest of the crowd. Don’t be afraid to show some personality in your marketing communications so that your business will stand out and be memorable to your prospects and clients.
By keeping these 10 tips in mind when creating marketing communications, you can rest assured that you’ll get better results. Take a few minutes to pick a few of these tips to start implementing today, then work your way through the rest of the list and see how successful your business can be.