As the holiday season gets into full-swing, it’s more important than ever for businesses to be prepared to capitalize on consumer’s extra spending. Even more important, you need to make sure you’re reaching your customers where they are. Today’s consumer is hyper-connected and digitally savvy. They have a clear understanding of exactly how they want to interact with brands and the type of customer service they expect to receive during the busy holiday shopping season.
LivePerson recently surveyed 500 consumers about their holiday shopping habits and how digital tools and channels are impacting their preferences this season. The survey showed that 63% of consumers are planning to do a majority of their holiday shopping online. Also, a third of shoppers are starting their gift-buying earlier than ever, perhaps to beat the holiday rush.
For more on these holiday shopping trends, view the infographic below:
Infographic courtesy of LivePerson